In this blog, we have listed Top 12 digital marketing strategies for schools that you can use to increase your prestigious school’s online presence. Read it through to know more.
Schools are an educational platform that imparts great value in society, and marketing for schools as well needs to be intricate with proper care. Marketing for schools is a sensitive entity, and you need to be mindful in unleashing your digital marketing strategies for schools. In this blog, we have wrapped up a few valuable digital marketing strategies for schools that you can make use of.
Top 12 Digital Marketing Strategies For Schools
1. Increase The Functionality Of Your Website
A website is the primary digital presence for a school. The website should be designed to suit both desktop and mobile users. Since most of the website searches will be carried out using a mobile phone, make sure that the school website has mobile responsiveness. The website should be easy to navigate and make sure that the subfolders are righty placed on the website’s home page, making it easy for the users to navigate.
| 94% of first impressions of a website are design related. |
Imagine a parent looking for the best schools to enrol their children in, and they would obviously go for the school, which has a great website with quick loading capacity. A school website should have the necessary details like the history of the school, their reputation and standards, Basically, a downloadable e- prospectus of the school should be updated on the website.
2. Improve Your Organic Search Visibility Using SEO
Keep your SEO game stronger.
3. Make Use of Social Media Ads
Posting educational content in an engaging and amusing way can be useful to many on social media and garner great attention for the school. Although there is only a minimal scope and space that schools can have on social media, it is necessary to make use of social media platforms Times have changed, and parents are looking for schools that concentrate on much more than curriculum.
4. Create and Share Newsletters Via Email
Newsletters sell great, and it is one of the amazing ways for you to create a bond and connect with the parents. Make sure you send out timely newsletters during festive seasons like Deepavali, Pongal, Children’s day, Teachers day and anything that resonates with your school’s values.
Draft a valuable message and note in the newsletters that you send across. This keeps your connection with the parents and creates value and authenticity for your school. Sending out newsletters to parents is one of the noteworthy digital marketing strategies for schools.
5. Invest Time in Content Marketing and Video Marketing
Content marketing is the basic and trivial digital marketing strategies for schools. Creating and publishing informative and creative blogs can be beneficial for the parents and boost the search engine ranking of your school website.
Video marketing is the easiest way to showcase your school’s online reputation. In a sequence of videos, you can easily showcase your school’s infrastructure, cultural events, sports events, and much more. Content marketing and video marketing are the key digital marketing strategies for schools that you can use to create a strong online presence.
| According to Hubspot, 55 percent view online videos every day. |
6. Constantly Check and Improve Your Online Reputation
Look for the reviews and online reputation that your school has. Online reviews are generally found on the GMB page, and Quora are also a place where you find a review for schools. There are few other platforms solely dedicated to reviews for schools. Showcase genuine and positive reviews. If you find negative reviews, then pick them up and address the concern that they have. This will, in turn, create value for your school and can help build trust that the school takes sole responsibility to address issues.
Your website, social media presence, presence on other social and online channels are something you need to keep track of and check for from time to time. One of the best digital marketing strategies for schools that you can deploy is to have a clear and genuine online reputation.
7. Use Your Offline Communication To Leverage Your Online Activity
Advertising in newspapers is the age-old traditional means of marketing and will never go out of style. If you are advertising in a newspaper, make sure that you add the website and other online social details along with the advertisement of the school. When you connect with parents through emails, ensure that you add on an option encouraging the parents to connect with you by subscribing through a newsletter.
When you roll out circulars slips on information regarding school happenings, then make use of the space and add social media details so that the parents can access it and connect with you via social media. When you advertise your school using banners and sending out pamphlets, remember to give information on your website and other social media details, this makes it easier for the prospects to connect with
8. Ensure Your School is Present on Google My Business
Setting up a Google My Business page is an important entity and the most trivial digital marketing strategies for schools. GMB can contain all the relevant information like the phone number, address, website details, directions of the school and much more. Nearly 90% of the people who lookout for a business on the GMB page will access the website. So ensure that you have a well-functioning website designed and link it with your GMB page.
Optimize your GMB page to rank well by making use of related and popular search keywords like best schools near me and more. Keep your GMB updated with pictures and videos. This creates great visibility, and you can add pictures of your school’s infrastructure, classroom setup, cultural events and much more.
| 4.8% is the average conversion rate for websites using video, compared to 2.9% for those who don’t. |
9. Offer Personal Assistance
Personal assistance provided per parent is an important digital marketing strategy for schools, and it can also help maintain the rapport between the school and parents. Make sure that you have an online portal on the school website where you can connect with parents and address their concerns. Make sure you have e-counselling services for both the parents and students, which helps engage them better. On your website, ensure that you have chatbots that help you address parents who visit your website.
In case the parent is looking forward to enrolling their kid in a specific higher secondary group, they can convey the same in the chatbot, and the automated chatbot will be able to assist them with regards to it and will let them know what actions they need to take forward to get the student admitted in the school are. Personalized assistance can help a great deal in connecting better with parents and providing them assistance.
10. Target Parents on The Internet
With the advantage of smartphones, almost everyone has access to the internet and targeting parents on the internet can be the smartest way to do so. From social media ads to google ads, you can use a plethora of online platforms to reach out to parents on the internet. Remarketing is an effective digital marketing strategy for schools. You can reach out to parents who have already shown interest in your school.
Not just through ads, but you can reach out to parents through online communities as well. Create online groups and communities through Facebook and other social media snd online spaces. Post content that speaks for your school values. Post content about the school cultural events and other events. Run a healthy conversation and debate on the platform. There are many parenting communities on Facebook, Reddit, Quora, and other platforms that you can use to post content, which will help you reach out to parents.
11. Focus More on Reviews From Old Students
Old students are the ones who can freely vouch for the school, and showcasing their reviews online is an amazing digital marketing strategies for schools. Collect testimonials from them and showcase them on your website and social media. It can also be used as creative for targeted ads campaigns as well.
| 84% of people are found to trust online reviews as much as a personal recommendation. |
Reviews create authenticity and trust. Genuine reviews are a must for schools, and Showcasing them online can create reputation and name trust for your school. Creating reviews for your school’s online Google my business page can be a good idea. Ask your old students to leave off a rating and genuine review for your school. This will help benefit many students and will give them clarity beforehand of what exactly they can expect from the school.
12. Remarketing And Google Ads During The Admission Time
Admission time for schools is like election time for political parties. Yes, that’s right. It is one of the best peak times where your digital marketing strategies for school needs to be on a streak. Run targeted google ads religiously using valuable campaigns that show your school’s authenticity, culture, and value.
Remarketing is one of the best ways to reach out to prospective leads. These are leads or parents who have already shown an interest in your school. Reach out to them using targetted ads, and this is an easy way to generate lead conversion. Marketing and advertising is a skill that people who run a school often overlook. The final marketing and advertising strategy are often outsourced to a Social media agency and/or a creative digital marketing agency in chennai. This may seem like a cost-effective and time-efficient solution, but you’re really losing out as a business as you fail to reap the benefits of your own marketing and advertising strategies.
