Wondering why it is essential to have digital marketing strategies for manufacturing? This blog consists of reasons why digital marketing in manufacturing is necessary and 10 strategies that will help you kickstart your digital revolution!
To advertise their products, many businesses still rely on old-fashioned techniques of advertising. On the other hand, today’s industrial customers are better educated and more motivated than ever before to avoid your salesmen.
70% of the industrial buyer journey is completed before contacting sales, and most prospective buyers are looking at your website as part of their research process before reaching out to you directly.
Did You Know?
A study by Lauro Media states that, every second, Google receives about 77,000 searches. So if you’re not on Google, where are you?
Why Should Manufacturers Use Digital Marketing?
The introduction of digital marketing heralds a change in power, with the buyer now having more influence than the supplier. The buyer is no longer reliant on the sales staff to tell them about the goods.
If you aren’t out there giving meaningful responses to prospects’ queries, your competitors will. They can obtain all of the knowledge they need on the Internet. They can find answers to their specific problem areas without having to go through a sales pitch. Here are 10 digital marketing strategies for manufacturing that will help you grow your business by leaps!
Digital Marketing Strategies for Manufacturing Brands
1. Update your website
Your website acts as your workhorse: It can decide between converting your audience to your customers and losing a potential customer. A good website must reflect your brand image and provide an excellent look to your company.
To get the most out of your website, it must be SEO friendly, user-friendly, filled with conversion points, and most importantly – mobile-friendly. Most of your users are accessing your website from their mobile devices. So, you need to ensure that they have a positive experience on your website.
Despite the rising popularity of the digital world, people fail to realize what a fresh web design can do for your business. You can get many dividends and immediate Returns on Investment if you get listed on Google.
Did You Know?
Over 74% of the businesses polled already have a website customization scheme in place.
The benefits of investing in a good website are endless. So without any further speculations, you must update your website and make it attractive for your audience.
2. Content creation
A study by Hive house digital states that 70% of industrial buyers search online before making any purchase decisions. This approach focuses on creating information relevant to the business and attracting customers based on that. You can create many different types of content.
Blogs: Writing blogs is a great way to get more visibility online. Informational blogs are a great way to show your expertise in the product or service you provide and gain your readers’ trust. It is also essential to do your keyword research and write your blogs accordingly.
Infographics: Images are always more helpful for getting people’s attention. Interesting drawings and complementary colors always stand out rather than simple texts and long paragraphs,
Other ways of creating content include:
- Case studies
- White papers
- On-demand webinars
- CAD and BIM files
3. Social media marketing
Social media marketing is the way today’s world functions. There are two primary ways that social media can help your business. One, you can amplify and promote your blogs and other content and second, showcase your company’s cultural aspects to create a personal connection with your audience.
Social media helps make your brand more humanized. This way, people connect with you better and will want to do business with you. A study by WebFX shows how 70% of shoppers rely on social media for making their purchase decisions. This makes it one of the most crucial digital marketing strategies for manufacturing.
Most famous social media platforms include:
- Pinterest, etc.
You must decide which platform will benefit your brand the most and where your audience engages the maximum. You may not get the time and resources to interact with all the media. So, you should choose the most effective ones and spend enough time building your brand on them.
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4. Email marketing
Did you say cheap, automated, and measurable? I think you meant Email marketing!
Email marketing continues to be the most effective way to get maximum returns with minimal spending. The best part about email marketing is that your audience has opted to receive emails from you. So, they hold the most potential to turn into your customer. Hence, when done right, Email marketing can be one of the best digital marketing strategies for manufacturing.
Email marketing, as a matter of fact, generates 50% more leads than any other lead generation method. However, you should not spam with emails. This would destroy the purpose of this method, and you would end up in their spam. You can send quality newsletters that are a part of a full-fledged strategy.
5. Educational content
Have you ever watched a DIY video or attended a webinar that helped you? Guess what? Helping others is also one of the great marketing strategies for manufacturing!
When you share educational content with your audience, you display a level of expertise in your field. This will establish credibility for your brand and create an environment built on trust. These could be in the form of webinars, demos, and trials.
Your educational content can be helpful for you to approach clients. Clients are more likely to look you up online before finalizing a deal with you. Hence, having educational content as a part of your digital marketing strategies for manufacturing.
Engaging customers on an emotional level is always good for the brand. This way, they will come back to the brand and also refer to their friends and family. This is one of the digital marketing strategies for manufacturing that will make your consumers like you more than your competitors.
Storytelling lets your customers know many things about your company – who you are, what you do, how you started off, your team, your values, mission, vision, etc. This allows room for emotional bonding and connection. You can also include details about what you do for the community and how you make a difference.
Recommended Post: How To Use Storytelling To Effectively Market Your Brand
Did You Know?
A survey by Consumer thermometer noticed that over 65% of the 1,000 people interviewed had an emotional connection with the brand.
When a website is optimized for search engines such as Google, Bing!, and Yahoo, it will show among the top unpaid (or “natural”) results. SEO is sometimes misunderstood as a standalone marketing approach. Still, it’s actually a collection of tactics that work together to create a successful inbound marketing plan.
SEO exposure is particularly essential because search engines are the primary method consumers explore the Internet. SEO is sometimes misconstrued as a standalone digital marketing strategy for manufacturing. Still, it is actually a set of strategies that work together to build a successful inbound marketing strategy. SEO exposure is significant because search engines are the primary way people explore the Internet.
Did you Know?
According to SEO, a search engine is the starting point for 93% of all internet encounters.
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8. Paid advertising
SEO is a long-term process that takes time to produce results. Pay-per-click (PPC) advertising on Google can help your business appear at the top of search results. Pay-per-click advertising is the full name of PPC.
For example: If someone searches for a “shoe manufacturer,” you can pay Google to display your name on the top.
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Co-branding includes two brands coming together to reach a wider audience and have better sales. When you group with another brand, you can get their audience as well. So, partnering up with similar brands increases your reach.
While practicing co-branding, there is an exchange of advantages and benefits for both sides. Along with their reach, you also get their credibility and reputation. So, it is essential to choose the right business to partner with.
People interpret co-branding as one brand that they love endorsing another brand. So, there is more potential for them to carry the love and reputation for the other brand.
10. Inbound marketing
Inbound marketing is the most effective digital marketing strategy for manufacturing because it capitalizes on the strengths of the other nine methods to acquire, retain, and satisfy clients. Unlike traditional marketing approaches and even the different strategies described above, inbound marketers capture customers’ attention and draw them to a corporate website by generating and distributing helpful content.
Inbound draws people in rather than irritating them with interruptive traditional advertising since the message is relevant and arrives in the right place at the right time.
Your revenue will increase as a result of using these digital marketing tactics for the manufacturing business. Please contact our firm, echoVME, for more information on how we can help you strategize your business better.
echoVME is a prominent digital marketing agency in Chennai that has helped many companies develop their digital presence. Watch your manufacturing business flourish while we take care of everything for you.
In the comments section below, let us know which of these techniques worked best for you!