Digital Marketing is a highly dynamic market with unexpected things making the headlines and trends changing on a weekly and even daily basis. One needs to have a highly insightful knowledge and field experience to know what’s coming and be prepared for it. Each year, Sorav Jain forecasts some trends in the Digital Marketing field that might be the game-changer for businesses by helping them scale up. Many of the last year’s forecasts did come true, and brands benefitted from them. So here is a list of predictions for the year 2020:
1. WhatsApp for Business and WhatsApp Chatbots:
Indians are no strangers to WhatsApp; the nation has a large fan base for this application. WhatsApp for business cam our a while ago and is doing rounds ever since, but this is the year it will truly pick up the pace by the integration of WhatsApp Chatbots through third-party sites like Flocksend, APIWha, etc. and WhatsApp story ads.
The US is already reaping the benefits of podcasts as a source to send across information through audio methods. The bar is going high and shows no signs of stopping. Brands and websites are having their own podcast channels on various sites and integrating the same on their blog as well. The advent of voice-based searched is just going to help it grow.
3. Organically Rich LinkedIn:
No platform is being organic friendly anymore. Facebook that was once at its pinnacle is now dead for long. But LinkedIn is showing strong likeliness to bring back the reputation. It’s now a great contender in the run for organic value and is compared to the 2008 version of Facebook. It is now allowing PDF-based scrolls, better reach for videos & ethical engagement. This is Facebook for professionals.
It is single-handedly promoting the power of the reach of the Internet in rural areas. Brands are jumping in this wagon by through challenges, ads, and so much entertainment. 2020 can see the adaptation of TikTok for educational purposes.
With the advent of apps like TikTok, this long-predicted trend will finally come true. Seeing people respond well to vernacular content, many brands were seen adopting the same in their campaigns and strategies and will continue to make good use of the same. 2020 will see an increase in the cost of the vernacular ad.
These are some of the top trends that may help brands dominate the market in the coming year, want to read what are the other 15? Read them here.