If you think digital marketing is not a big thing, then think again! Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet thus digital marketing. Few reasons why small business owners should employ an agency for digital marketing is quicker response time, helps generate higher revenues, creates a brand presence on social media, keeps the business at par with competitors and saves money.
Traditional Marketing or Digital Marketing
Unlike traditional marketing, digital marketing allows marketers to see accurate results in real time. A newspaper ad cannot measure how many people have actually paid attention and taken note of the ad. There is no way to know if that newspaper ad was responsible for any sales at all. On the other hand, with digital marketing, return on investment can be measured. Last year, an ad spending on the internet already overtook advertising on television and cable networks. Traditional advertising doesn’t have that much power anymore in a world where multi-channel digital marketing is increasing by as much as 137%.
Mind-set of small business owners
When small business owners approach a digital marketing agency, their lists of requirements are huge and expect overnight results with less budgets. In the sense they want extremely quick results with minimum pay.
General Client Expectations on digital marketing front
Search engine optimization as known as SEO is the process of optimizing a website to ‘rank’ higher in search engine results. This enables a user searching for the client’s service or product to see the client’s website in the first two pages of search engine. This will increase the organic traffic that a website receives. This process takes minimum 6 months for any start up to fetch results on digital media. It is indeed a very slow process but it is an assured one. SEO will build the credibility of the brand online.
Also, on social media marketing front, the mind-set these business owners come with is to increase likes from 500 to 5000 within a few days with less budget. They think digital media can do magic within a short span of time with less budget and can get them immediate results. The reality is that digital media can obviously do magic at low cost when compared to traditional media but digital marketing is a paid medium. One cannot expect results organically as it is long dead. It is also just a matter of time which in most cases these business owners get impatient.
The ball game of an agency with the client
The main thing these business owners expect is a dedicated team deployed to execute digital marketing for their business. One thing these small business owners need to understand is that true marketing campaigns that yield results take time and are dependent on the goals or targets. Also, the digital marketing agencies in return require equivalent support from the client in the form of regular feedback which will help the agencies tweak their strategy regularly to give out the best results for the brand.
In today’s digital era, be it a small business or an established brand digital marketing plays an eminent role in how the brand performs. Digital marketing can make or break a company’s image. Spend some time, money and wait patiently to build your brand’s presence online.