CSR or Corporate Social Responsibility is an essential tool for every brand to build their reputation. The audience feels more connected with brands that come across as socially responsible.
Both Social Change and CSR are now being aggressively moderated and influenced through Social Media. How well has Social Media influenced CSR and Social Change? We found out the answer through our tweet chat on 13th, June. As we directed our questions to brand managers and social change makers, we learnt the many different and thoughtful social campaigns that were started and driven through social media. Here are some insights into the tweet chat:
By the end of the session, participants of the tweet chat left with a clear understanding and better knowledge of how social media influences a brand’s CSR and also how it brings about Social Change.
Did you find the tweet chat and the answers interesting and exciting? Follow us on twitter to participate in tweet chats every Saturday!