7 Best Social Media Analytics Tools To Use in 2023


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In the dynamic landscape of digital marketing, the ability to garner valuable insights from the social media industry has turned out to be a cornerstone of fulfilment. As we are in 2023, the importance of leveraging comprehensive social media analytics plays a pivotal role. 

Whether you are a burgeoning startup or an established industry chief, knowing the impact of your social media efforts is paramount for making knowledgeable choices and staying ahead of the competition. 

Choosing the right social media analytics tools can be a daunting task. To alleviate this challenge, we’ve compiled a list of the seven top social media analytics tools primed to change how you interpret and use social media data. 

These tools are designed to offer you the insights you need to catapult your digital strategy to new heights, from uniform dashboards that simplify data consolidation to advanced audience analysis and real-time interaction tracking.

Join us as we explore these top-notch social media analytics tools, which will help elevate your business goals with real-time conversion tackings and unified dashboard insights. 

What Are Social Media Analytics Tools? 

Social media analytics tools are software applications that collect, analyse, and interpret data from various social media networks. These tools provide vital insights into the performance and impact of your social media activity, allowing you to understand your audience better and make educated decisions. 

It is essential to utilise and incorporate these social media analytics tools, as they help to execute social media strategies effectively, with their valuable insights and expertise in performance tracking. They assist in competition tracking, real-time monitoring and optimising digital marketing efforts in the fast-paced, evolving social media industry. 

These tools let organisations and individuals analyse the success of their social media initiatives, spot patterns, and adjust their content and engagement tactics by tracking metrics such as engagement rates, follower growth, reach, and clicks.

Why Use Social Media Analytics? 

  • Measure Performance: Discover how your social media content and campaigns perform regarding engagement, reach, and conversion rates.
  • Data-Driven Decisions: Instead of making assumptions, base your strategy and decisions on real data insights, resulting in more effective campaigns.
  • Audience Insights: Discover helpful information about your target audience’s demographics, behaviours, and preferences, allowing for customised content and targeting.
  • Improve Content Strategy: Analyse the most famous content with your target audience and adjust your content strategy accordingly.
  • Benchmarking your competitors’ social media efforts, identifying patterns, and identifying opportunities to differentiate yourself.
  • Improve Posting Times: Based on historical data, determine the best times to post for the greatest engagement.

Best Social Media Analytics Tools

1. Sprout Social

In today’s fast-paced world, staying ahead of the competition is crucial and pivotal. Sprout Social is one of the leading tools that has helped companies achieve their business goals. It offers several features that prove to be an indispensable asset by analysing the reports and analytics of the single network or comparing all the networks simultaneously. 

Founded: 2010

  • Unified Analytics Dashboard: Sprout Social offers a consolidated dashboard that aggregates data from numerous social media networks, giving you a comprehensive perspective of your social media performance. No more jumping between platforms and attempting to see the big picture – with Sprout Social, all your essential analytics are conveniently available in one spot.
  •  Comprehensive Performance Metrics: Sprout Social provides a comprehensive range of performance indicators that allow you to effectively measure the impact of your social media initiatives, whether it’s engagement, reach, clicks, or conversions. Dive deep into each indicator to identify trends, patterns, and areas for improvement.
  • Enhanced reporting: Sprout Social helps to offer customised reports to the internal team and suggest areas of improvement with valuable insights for practical success. 

2. HubSpot

Among other tools, HubSpot emerges as the powerhouse, offering comprehensive social media analytics features that help companies achieve and take their business goals to new heights! 

Founded: 2006

  • All-in-one platform: One of the best tools that helps to integrate all the social media data seamlessly, monitor the campaign performance, and provide valuable insights to achieve business goals effortlessly. 
  • Top-notch performance metrics: You can quickly track and measure your social media success with HubSpot’s extensive performance metrics. HubSpot offers several data to help you evaluate the effectiveness of your social media efforts, ranging from likes and shares to click-through rates and conversion tracking.
  • Social Monitoring and Listening: You can stay in touch with your audience’s sentiments and widespread conversations using HubSpot’s social listening and monitoring capabilities. Gain insight into customer perspectives, industry trends, and competition activity, allowing you to adjust your tactics in real-time.

3. Zoho Social

It has developed as a dynamic solution, offering diverse social media analytics tools that enable businesses to leverage the power of data-driven insights for strategic success. 

Founded: 2015

  • Hub for Unified Analytics: Zoho Social provides a consistent hub for integrating data from numerous social media channels. This integrated view streamlines data analysis, allowing you to gain comprehensive insights into social media performance without switching between platforms.
  • Comprehensive Performance Metrics: Zoho Social provides a complete set of performance data, ranging from likes and shares to follower growth and engagement rates. These data allow you to assess the efficacy of your campaigns, spot patterns, and adjust your content tactics as needed.
  • Competitor Analysis: Understanding your competitors is essential for staying ahead in the competitive landscape. Zoho Social provides you with tools to track and analyse your competitors’ activity, allowing you to adjust your tactics and capitalise on new opportunities.

4. Keyhole

It helps users make educated decisions, optimise strategies, and remain ahead of the curve in the ever-changing digital landscape by focusing on real-time monitoring, trend tracking, and campaign analysis.

Founded: 2001

  • Real-time tracking and monitoring: It is one of the most effective tools that offers real-time insights to managers by harnessing data to stay connected across all social media platforms. It helps enhance engagement, witness and understand industry trends, enable businesses to respond to emerging opportunities, and produce effective results. 
  • Keyword analysis: It helps in executing social media strategies, gaining insights on engagement, understanding impressions and audience reach, enhancing content creation techniques, and optimising efforts to resonate with the audience segment. 
  • Competitor benchmarking: This tool helps gain a competitive edge over others by tracking competitor campaigns, measuring engagement, and bridging the brand and target audience. 
  • Hashtags tracking: Keyhole provides comprehensive hashtag analytics, including reach, engagement, and influencers driving conversations. This function aids with hashtag optimisation and discovering critical voices in your sector.
  • Interactive dashboards: It is a user-friendly interface with an interactive dashboard that offers real-time insights to focus on the metrics to reach business goals. 

5. Hootsuite

Hootsuite has become a go-to option for those looking to improve their online presence and engagement, focusing on centralised management, content scheduling, and in-depth analytics.

  • Centralised social media management: The centralised dashboard of Hootsuite allows users to manage several social media sites from a single interface. This streamlined approach saves time and effort by enabling users to monitor, connect with, and post content across many platforms.
  • Content Planning and Publication: Effective content management is at the heart of effective social media strategy. Hootsuite’s content scheduling and publishing capabilities enable users to plan and schedule posts ahead of time, ensuring a consistent and strategic online presence.
  • Campaign Monitoring and ROI Evaluation: Understanding the return on investment (ROI) of social media activities is critical. Hootsuite’s campaign monitoring and ROI analysis features allow customers to attribute conversions to individual campaigns, allowing for more informed resource allocation.

6. Cyfe

It helps businesses acquire a holistic perspective of their social media performance and precisely make data-driven decisions by focusing on comprehensive dashboards, customised widgets, and real-time tracking.

Founded: 2012

  • Unified dashboards: The outstanding feature of Cyfe is its all-in-one dashboards, which allow users to integrate data from numerous sources such as social networking platforms, site analytics, and more. This unified method creates a centralised hub for essential metric monitoring, saving time and delivering a thorough performance perspective.
  • Tracking alerts: Real-time insights are critical for making quick decisions. Cyfe’s real-time tracking and alerts inform users of significant changes, trends, or anomalies, allowing quick responses and adaptive strategies.
  • Competitor analysis: Cyfe offers features that help companies stay ahead of the competition and gain a competitive edge with the help of competitive analysis, API integration, social media data consolidation, performance metrics and many more. 

7. Brandwatch

It is a versatile and indispensable tool for organisations wanting to traverse the complexity of the digital environment with unrivalled precision and agility, thanks to its advanced sentiment analysis, competition benchmarking, and thorough reporting. 

Founded: 2007

  • Sentiment Analysis: Brandwatch’s sentiment analysis function determines the sentiment behind mentions using advanced natural language processing (NLP) methods. It may classify mentions as favourable, negative, or neutral, allowing you to evaluate public opinion about your company or specific themes.
  • Trend Analysis: With Brandwatch, you can identify and analyse new trends, themes, and hashtags in real time. This lets you stay ahead of the curve and adjust your techniques to match changing conversations and interests.
  • Customised dashboards: Create customised dashboards and reporting that display critical metrics, trends, and insights relevant to your business goals. Brandwatch also has robust reporting tools, allowing you to create aesthetically appealing 

reports for sharing with stakeholders or internal analysis.

Exploring the Power of Social Media Analytics with echoVME Digital 

EchoVME Digital, the best digital marketing agency in Chennai, stands out as a light of competence in Chennai’s digital marketing industry, guiding organisations to unmatched achievement. As a leading digital marketing agency, we specialise in maximising the power of social media analytics to improve your brand’s online presence and engagement.


We hope the above-listed tools gave you valuable insights into social media analytics, helping you gain a competitive edge over others. These tools offer conversion tracking and performance metrics strategies with unified dashboards that help you stay ahead of the competitive curve and manage social media platforms effectively. As we wrap the blog, we hope you embark on the journey to implement these tools to ace your business goals! 


1. What are some essential factors when selecting a social media analytics tool?

Real-time data tracking, customisable reporting, competitor analysis, sentiment analysis, and interaction with numerous social platforms are essential.

2. What are social media analytics tools, and why are they helpful to businesses?

Social media analytics tools are software platforms that assist organisations in tracking, measuring, and analysing their social media performance, offering vital data for informed decision-making.

3. What role may social media analytics tools play in improving content strategy?

Social media analytics solutions provide data on interaction, audience demographics, and popular content, assisting businesses in developing more relevant and effective content.


Sorav Jain

Sorav Jain is one of the leading and top-notch digital marketing influencers who kickstarted his career as an SEO specialist and became the driving force behind establishing echoVme Digital, one of the top digital marketing agencies in Chennai. At echoVme Digital, Sorav Jain works closely with his team of top-notch professionals with expertise in several domains of digital marketing, bringing the best ideas to the table with several years of experience. He founded Digital Scholar in 2019, an educational institute that offers top-notch digital marketing training for several enthusiasts

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