A Complete Guide To the Rankbrain Algorithm Update

Google Rankbrain is a machine learning system that helps search engines understand the query’s intent. It aims to provide the best and most relevant search results behind users’ search queries. It is an artificial intelligence system aimed at understanding the search queries and providing the best relevant search results. This blog will help you know the rank brain algorithm in detail and make you aware of the various versions.

Introduction to Google Rankbrain Algorithm Update

In 2015, Google announced that the rank brain algorithm had become one of the most important ranking factors. It means SEO had to concentrate on this algorithm to rank well in the search engine rankings. However, they didn’t announce further updates on that version until October of that year. So what exactly is Rank Brain? And how does it work? Let’s have a closer look. 

Google Rankbrain works to offer relevant search results to the exact search queries by looking at its click-through rates to determine which one is more relevant to the user. It anticipates how long a user stays on a website and the dwell time. If the user returns to the search page after coming out of a website, it signifies that the content wasn’t related to them. The search engines use these signals to understand the relevant search queries of the users and how to deliver them the relevant results. 

The rank brain is constantly evolving, and SEO has to be on their toes if they want to rank well on the search engine rankings. In a nutshell, the rank brain enables Google to understand the new search queries and make them offer deliverable results. The machine learning component of RankBrain distinguishes it from other updates. Google first “feeds” the RankBrain algorithm data from various sources to “teach” it to produce useful search results. The Google algorithm then takes over, calculating and teaching itself over time to match a variety of signals to a variety of results and then ranking search engines based on these calculations.

Google Rankbrain Terms: Explained 

  • Dwell time is the length of time a user spends on the website after clicking on the search results page. 
  • Common entities- RankBrain helps Google to understand the intent behind the search queries and enables it to offer relevant search results. It helps the search engines to understand the context behind search queries rather than seeing the literal characters. 
  • Monitoring – It is one of the crucial aspects of the rank brain. It involves determining the goals, testing them and ranking them accordingly. Lastly, all the necessary adjustments will be made to the search results. 
  • The Top 10- Whenever Google gets a search query, it compares it with its several top 10 search queries. It is the process of finding the search queries among different entities. 

Among all the above-listed terms, Dwell time is one of search engines’ most important ranking factors. It is an important metric, as the pages with more dwell time will rank higher on search results. 

How Does Google Rank Brain Measure How Users Respond? 

Rankbrain monitors the user’s response to the search results. It is considered a ranking boost and directly correlated to user satisfaction. It looks at several factors to determine the search results. In a nutshell, it analyses how users interact with search results and considers the following elements: 

The organic click-through rate is the percentage of people who click on your listing on the search results page out of the total number who see it. Google uses click-through rate to determine how relevant is your content to a particular search query. The higher the organic click-through rate, the higher, the better. Here we present you some key tips to improve your organic click-through rate: 

  • Use relevant and keyword-rich titles
  • Use attractive meta titles and descriptions
  • Implementing long tail keywords
  • Use rich snippets to stand out among others 
  • Adding structured data 

Bounce rate refers to how many visitors leave a webpage without clicking on an internal link inside the domain. Having a high bounce rate is not a positive signal for search engines. It means that people are not finding relevant content on your website and are leaving the site immediately. It is known to harm SEO Google will find your website not delivering relevant search results and will rank lower.

Here we present you some vital tips to improve your bounce rate: 

  • Create relevant content that adds more value to the user
  • Avoid duplicate content and enhance user experience
  • Pay attention to the page load time and focus on offering a good navigation experience
  • Dwell time: It is an important metric in the ranking factors. It refers to the time a user spends on the website after clicking the search results page. If someone clicks on your website and leaves, it signals that they are unsatisfied with your content. This will negatively impact SEO, as it will mean they are not satisfied with the search query. Add relevant content that resonates with the user query and provides a good user experience. 
  • Number of impressions – Impressions are how many people see a particular page in search engine results)
  • Pogo sticking – When a user clicks on a result in the search results and then quickly returns to the search results to click on another result, this is known as pogo-sticking. This behaviour indicates that the first result did not meet the user’s requirements. Pogo-sticking is a signal used by Google to determine how relevant and useful your website is for a specific query. The more pogo-sticking you do, the worse your SEO will be. You can avoid pogo-sticking by creating content that corresponds to user intent.

How to optimize your website content for Google RankBrain? 

1. Focus on user intent

It is vital to understand what the user wants to accomplish while curating the content. Try to understand what information they are looking for or are looking for directions. The user intent is everything in organic searches. You cannot ignore user intent and lose the quality. If you offer them what they want, they are more likely to stay on your website and have a more dwell time. You cannot rank with just a keyword in today’s digital landscape. Understanding the search intent behind every query is vital and working towards improving the user experience.

2. Use the right keywords

start with keyword research, and use them appropriately in your content. Target them properly, and improve your user intent. Make sure your meta titles are accurate and ensure that they reflect on the website with your content precisely. 

3. Optimize meta titles and descriptions.

Give your title a clickable meta description. Ensure and work to craft a click-worthy meta description in your article. Talk about your content is backed with research, and give people several worthy reasons to click on your website. You can dive deeper into the blog posts and shorten your intros. 

4. LSI keywords

Use LSI keywords in your content to boost user experience. Latent Semantic Indexing keywords are the terms related to your content. Search engines use these keywords to determine the relevance of your content. Use conceptually associated keywords in your content to improve click-through rate and boost user experience. 

5. Make it clear

Ensure that your content is understandable to your audience and that you meet their search queries. Google Rankbrain focuses on dwell time, and if your website has high bounce rates, it negatively affects the ranking factors. The trick to ranking well on Rankbrain is to improve and optimize your content and win quality traffic. 

FINAL WORDS

Google RankBrain is a 2015 machine learning algorithm. Google now considers it to be the third most important ranking factor. We have tried to cover everything you need to know about it in this guide. We’ve discussed what it is, several factors and how to optimize your content for it. You will be well on your way to ranking higher in search results if you follow these tips.

Sorav Jain

Sorav Jain is one of World's leading digital marketing influencers. He started his career as an SEO specialist and, in 2010, went on to establish echoVME Digital, one of the top digital marketing agencies in Chennai. At echoVME Digital, Sorav Jain works closely with his team to bring out the best digital marketing and social media solutions for brands across India. In 2019, he also founded Digital Scholar, the educational extension of echoVME that offers digital marketing training for enthusiasts from all walks of life. In addition to being a digital marketing agency and digital marketing training institute owner, he is also a keynote speaker, consultant, and author, with 5 books to his credit to date.

Sorav Jain is one of World's leading digital marketing influencers. He started his career as an SEO specialist and, in 2010, went on to establish echoVME Digital, one of the top digital marketing agencies in Chennai. At echoVME Digital, Sorav Jain works closely with his team to bring out the best digital marketing and social media solutions for brands across India. In 2019, he also founded Digital Scholar, the educational extension of echoVME that offers digital marketing training for enthusiasts from all walks of life. In addition to being a digital marketing agency and digital marketing training institute owner, he is also a keynote speaker, consultant, and author, with 5 books to his credit to date.

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