echoVME’s(Digital marketing Company in Chennai) Thinker-In-Chief, Sorav Jain is an accomplished Digital Marketing specialist and trainer, having conducted more than 100+ workshops, trained 3,000+ professionals across India and Sri Lanka and is also an author of the highly Social Media for Business: Stories of Indian Brands. The book, which was released in October, 2013 talks about Sorav’s experiences in the social media field where he has taken case studies of Indian brands with the most successful social media campaigns and has also sourced case studies from day to day activities in accordance with the social media scenario.
Why read this book?
It provides an insight into the early days of social media in India and how brands came to embrace the new medium that has taken the digital marketing landscape by storm. Read about how brands made use of social media influencers, of how Wilbur Sargunaraj and other YouTube sensations created their own strong personal branding, how online reputation management is crucial and the essential weapon that is wielded today: lead generation.
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An excerpt:
Lead generation on social media is a process that starts with the right objective and series of different practices; while generating lead on social media can also be called as an opportunity that arises when brands’ position itself as a thought leader and keeps it ears open on the listening tools. There are different ways brands can generate leads on social media which is a direct component of patience and persistence on social media and content.
Today, we conducted a workshop on social media and most of our tickets were sold via Facebook, Twitter, LinkedIn, Blogs, or referrals that we obtain from the participants. The major chunk of leads for our social media marketing services are all routed through social media. We follow an essential process while generating leads on social media.
Various Process of Lead Generation on Social Media
Step 1: Define Who You Are Targeting
As in with every process of social media or traditional marketing, defining the target audience is essential and this applies to lead generation as well. For many consumer brands lead generation through social media is a secondary objective as their primary focus is on using social media as a platform to build awareness, manage relationship with customers, and give customers an ex-perience, etc. In many B2B organizations using social media as a lead genera-tion tool is the primary focus.
Social media marketing process is successful only when your target niche is well defined. Here are some tips that will help you define your target audience better. Remember, these tips will help you define your target audience while setting up any primary or secondary objectives on social media.
A. Customer Analysis on Social Media
B. Benchmark Your Top Three Competitors
C. Consider Demographics and User Behavior
D. Testing
Visit Sorav Jain’s blog here: http://www.soravjain.com/
