Top 10 Tools for Social Media Marketing


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Is Social Media Marketing Important?

Ever wonder why everyone keeps talking about social media marketing? Well, it’s the best way to share your brand’s story, connect with loads of people, and get your message out there.

With everyone scrolling through platforms like Instagram, Twitter, and Facebook, it’s a no-brainer to join the party. It’s all about making genuine connections, understanding what your audience wants, and making content that resonates with their user intent.

Yes, social media marketing is a big deal, and it’s an excellent way to help your brand shine and grow. And let’s dive into the social media marketing tools required to gain a competitive edge over otters.

Unlocking Growth: Top Social Media Marketing Tools To Elevate Your Business

In this section, we’re diving deep into the toolbox of social media marketing. We’re talking about those game-changing tools that can take your social media game to great heights, which are as follows:

1. Animoto

What It Is Used For: Animoto is a video creation platform that allows users to produce high-quality videos for social media marketing. It’s designed to help marketers create engaging, professional-looking videos without needing extensive video editing skills or resources.


  • A user-friendly drag-and-drop interface.
  • A wide variety of templates tailored to different social media platforms and marketing goals.
  • A vast library of stock photos, video clips, and music tracks.
  • Customization options include text overlays, branding, and colour schemes.


  • No prior video editing experience is required.
  • It helps increase engagement on social media through compelling video content.
  • Saves time and resources in video production.

Price: Paid plans start from $9 per month (billed annually) and offer more features, including HD videos, a larger music library, and advanced editing capabilities.

2. BuzzSumo

What It Is Used For: BuzzSumo is a research and analysis tool for content. It aids marketers in finding popular subjects, evaluating the effectiveness of their content, and locating influential people in their field. Enhancing social media engagement and informing content planning are two possible uses for this data.


  • Keyword and topic-based content discovery and insights.
  • Content performance study on the leading social media networks.
  • Influencer identification and analysis.
  • Alerts for brand mentions, competitor content, and industry updates.


  • Offers insightful information about the performance and trends of content.
  • Aids in organizing and perfecting social media content strategy.

Price: Paid plans provide more extensive features and begin at $99 per month.

3. Hootsuite

What It Is Used For: Hootsuite is a feature-rich social media management tool that allows companies to plan content, monitor various social media platforms, and evaluate social media results, all from a single dashboard. It facilitates the management of an extensive online presence by supporting several social networks.


  • Post planning and distribution on several social media networks.
  • Analytics from social media to monitor engagement and performance.
  • Monitor social media to monitor rival activity, keywords, and mentions.
  • Social media account management tools that facilitate team collaboration.


  • Streamlines social media management tasks.
  • Saves time by scheduling posts in advance.
  • Provides insights to improve social media strategy.

Price: Paid plans start at $99 per month and offer additional features like more social profiles, advanced analytics, and team functionalities.

4. Mention

What It Is Used For: Mention is primarily used for brand monitoring and competitive analysis. It lets users track mentions of their brand, competitors, or any keywords relevant to their industry across over a billion sources daily. This extensive coverage helps businesses understand their online presence, gauge public sentiment, and stay ahead of the competition by leveraging real-time data.


  • Tracks brand mentions across social media, blogs, forums, and millions of other sources in real time.
  • Offers insights into competitors’ online strategies by monitoring their mentions and audience engagement.
  • Allows tracking specific keywords or topics to understand their popularity and relevance in your industry.
  • Users can set up custom alerts to be notified immediately when their brand or


  • Comprehensive Coverage: With the ability to monitor over 1 billion sources daily, Mention offers one of the most extensive coverages for brand monitoring.
  • Competitive Insights: The platform provides valuable insights into competitors’ strategies, helping businesses to adapt and strategize accordingly.
  • User-friendly Interface: Despite its powerful capabilities, Mention is easy to use, making it accessible for businesses of all sizes.

Price: Mention operates on a freemium model, with its pricing starting at $29 per month.

5. Canva

What It Is Used For: Users of the graphic design platform Canva can produce documents, presentations, posters, social media graphics, and other visual content. Its numerous templates and easy-to-use drag-and-drop interface have made it highly well-liked.


  • Vast collection of design components and templates, such as fonts, pictures, and videos.
  • Tools for team collaboration so they may design together in real-time.
  • Brand Kit to ensure brand coherence throughout designs.
  • For printing and shipping tangible goods, use Canva Print.
  • Use the Magic Resize tool to adjust designs for various screen sizes.


  • Incredibly user-friendly and intuitive, even for non-designers.
  • Provides a generously sized free plan with many features.
  • Accommodates various design formats, including marketing materials and social media posts.

Price: Pricing starts from a basic plan, often around $14 monthly, with limited features.

6. OutGrow

What It Is Used For: OutGrow is a marketing platform that allows users to create interactive content like quizzes, calculators, recommendations, polls, and chatbots. These tools are designed to engage users, generate leads, and personalize the user experience.


  • A wide range of pre-built templates for various industries and use cases.
  • Analytics and insights to track user engagement and performance.
  • Integration with popular marketing tools and platforms for lead capture and nurturing.
  • Customizable design options to match brand identity.


  • Enhances user engagement through interactive content.
  • Helps in lead generation and segmentation.
  • No coding is required to create interactive content.

Price: Pricing starts from a basic plan, often around $14 monthly, with limited features.

7. SocialPilot

What It Is Used For: SocialPilot is a social media marketing tool that may be used for team collaboration, performance analysis, social media account management, and post-scheduling. Numerous social media networks, such as Google My Business, Instagram, Pinterest, Facebook, Twitter, and LinkedIn, are supported.


  • Post-planning tools include content calendars and bulk scheduling.
  • Analytics from social media to monitor engagement and performance.
  • Features for team collaboration, such as permissions and workflows.
  • Automation of RSS feeds and content curation for content discovery and dissemination.
  • Tools for marketing agencies to handle their clients.


  • Extensive analytics and scheduling capabilities.
  • Accommodates a large number of social media networks.
  • Interface that is easy to use and effective tools for team collaboration.

Price: The Professional package, which has minimal features ideal for individuals or small teams, starts at about $25 per month.

8. Sendible

What It Is Used For: Sendible is a comprehensive social media management tool designed for agencies, businesses, and marketers to manage their social media presence more efficiently. It allows users to schedule posts, monitor social media conversations, engage with audiences, and measure the effectiveness of their social media campaigns across multiple platforms.


  • Unified social media dashboard to manage multiple clients and platforms.
  • Use the content calendar for scheduling and planning posts in advance.
  • Social listening and monitoring tools to track brand mentions and keywords.
  • Detailed analytics and reporting features to measure performance and ROI.
  • Integration with major social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.


  • Tailored for agencies with features for managing multiple clients.
  • Comprehensive analytics and customizable reporting tools.
  • Intuitive interface and workflow, making it easy to collaborate with team members.

Price: Pricing starts at around $29 per month for the Creator plan, which includes basic features for individual users.

9. Buffer

What It Is Used For: Buffer is a social media management application that assists companies and individuals with content planning and publication across social networks, audience engagement, and performance analysis. It is renowned for being easy to use and efficient when planning articles and tracking social media activity.


  • Post planning and distribution on several social media networks.
  • Analytics to monitor performance insights and engagement indicators.
  • Features that promote teamwork in the planning and approval procedures.


  • Simple setup and an intuitive UI.
  • It helps control several social media profiles from a single dashboard.
  • Gives comprehensive analytics to guide social media strategy.
  • Provides a basic scheduling plan with limited features for free.

Price: Paid plans start from $15 per month for the Pro plan, which has more advanced features and additional social accounts.

10. Ocoya

What It Is Used For: Ocoya is a relatively new entrant in the social media management space, offering tools for content creation, scheduling, and analytics. It stands out with its AI-driven content creation features, making it easier for users to generate engaging posts and marketing materials.


  • AI-powered content creation tools for generating text and visuals.
  • Scheduling and publishing across multiple social media platforms.
  • Analytics dashboard for tracking performance and engagement.
  • Integration with popular platforms like Twitter, Facebook, Instagram, and LinkedIn.
  • Templated designs and customizable graphics for quick content creation.


  • Innovative AI features for content creation save time and resources.
  • All-in-one platform for scheduling, analytics, and content creation.
  • User-friendly interface suitable for beginners and professionals alike.

Price: Pricing starts at around $39 per month for the Starter plan, which includes basic features suitable for small businesses.

Wrapping Up

We hope you have garnered informative content using these top-notch social media marketing tools, which will help you elevate your social media marketing game to heights. It’s time to harness these cutting-edge tools to boost your social media presence, drive meaningful engagement, and fuel your business growth.

echoVME Digital: Leading the Social Media Marketing Revolution in Chennai

At echoVME Digital, we’re proud to be recognized as Chennai’s best digital marketing agency. Our secret? A dedicated team of experts who are not just proficient in using the latest social media marketing tools but are masters of them.

We believe in harnessing the power of these tools to meet and exceed your business objectives. With us, you’re not just getting a service; you’re gaining a partner committed to making your brand thrive digitally. Let’s join forces and take your business to the pinnacle of online success!


1. Can echoVME Digital help my business if I’m new to social media marketing?

Absolutely! Whether starting from scratch or looking to enhance your existing strategy, our team is equipped to guide you through every step, making social media marketing a breeze for your business.

2. How does echoVME Digital stay ahead in the ever-changing world of digital marketing?

Our secret is continuous learning and adaptation. We keep our fingers on the pulse of digital trends and tool updates, ensuring that your marketing strategy remains cutting-edge and effective.

3. What are the must-have tools for beginners in social media marketing?

Beginners should start with Canva for design, Hootsuite for scheduling, and BuzzSumo for content insights to manage and grow their social media presence effectively.


Sorav Jain

Sorav Jain is one of the leading and top-notch digital marketing influencers who kickstarted his career as an SEO specialist and became the driving force behind establishing echoVme Digital, one of the top digital marketing agencies in Chennai. At echoVme Digital, Sorav Jain works closely with his team of top-notch professionals with expertise in several domains of digital marketing, bringing the best ideas to the table with several years of experience. He founded Digital Scholar in 2019, an educational institute that offers top-notch digital marketing training for several enthusiasts

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