Content Marketing Digital Marketing SEO

9 Useful Tools for SEO-Content Strategies to Grow Your Business

SEO Tools for Content Strategy
Written by echoVME

“And that’s how one fine day I saw my website on the first page of Google”, said the blogger. Well, isn’t this what every single blogger wishes to say out loud finally after hours and days of efforts to make the website rank? So before you close this blog post give it a thought. Do you want to know the secret sauce to getting ranked on the top, or would you take a long route to achieve your goal that is not a smart and efficient way to get this job done?

Well, it isn’t difficult to guess the answer and so here is a blog post for you to rank your blog the right way. As we know, content is the essence of any brand and business. Be it posts or engagement or just blogs, the quality of your content matters and makes your brand what it is in the eyes of your customers. Creating strong content alone is not a complete task. To rank on top, you need to have a robust optimization done to your content to beat the others in the crowd and sit on that special link box on top.

This gives a need to create SEO content strategies as they help you channelize and organize your content. The Internet is full of surprises, and there are several tools to make most of the manual work simpler. Some tools will help you answer how to create SEO friendly content. Let us explore some of such tools to understand how to create SEO friendly content.

9 Useful Tools for SEO-Content Strategies

1. Speed Test

One of the first things to consider while working on your website is to check its speed. You need to know the speed at which your website is popping up in the search engine. One of the best tools to analyze this is the Pingdom website test.

This tool analyzes the various aspects of your website and tells you what about your website is making your webpage fast or slow. Nobody likes a slow website, and so you have to work accordingly to alter if your website faces this problem. It is an easy to use tool for both experts and novices. Explore this tool to optimize your website performance.

2. Plagiarism check

One of the most sensitive issues with content is plagiarism. It is not only unethical but also stands as a hurdle or a backstep when it comes to making your website rank.

You can always take inspiration from bigger brands and other better websites but never replicate them. There’s a massive difference between the two. Also, most times, it is important to check the nature of your content even if you have created from scratch.

And for this, there are a number of plagiarism checkers online that will help you spot the similarities between your website and others’ if any. Some of the best tools are Plagiarisma, PlagScan, Copyleaks, Viper, Grammarly, Small SEO tools, and Edubirdie.

3. Reverse Analysis

If you are a newbie and wondering how to create SEO friendly content then this technique might not strike you immediately. Well, there is no rocket science. This is nothing but analyzing what or how your competitors are approaching the target audience. This is extremely important as it tells you their areas of strength and weaknesses.

While you can learn from the former, the latter can be taken as an advantage. Ubersuggest is one of the best tools for this job. It shows an overview of a website’s domain, the top SEO pages relating to it, keyword suggestions, content ideas, and backlink data. You can put your competitor’s domain in it to get better keyword ideas.

4. The Right Keywords

For any content, keywords are the essence. If you do not map the right keywords, there are as many chances as possible that your website might ghost off. Hence, before even starting to write content, it is necessary to determine what keywords will help you rank it on top.

Some of the best tools for this are Soovle, Keyword Planner, Jaaxy, Google Search Console, Ahrefs Keyword Explorer, SEOCockpit, and many more. By determining the right keywords, you will be able to rank on top quickly when compared to your competitors.

5. Titles Optimization

 Writing content is great. It is something that every blogger is designed for. But when you are into a business, it is important to write content that will suit your target audience and especially when you are starting to learn how to create SEO friendly content. For this, you need to know what they are searching for and what they want to know more about your niche.

Thankfully there’s a tool that will help you determine the most shared topic in any niche. This also helps in getting inspiration and ideas for new content. Ahrefs Content Explorer is one of the best tools you can use to strategize your SEO content.

BuzzSumo is another tool that will help you with this. You can explore both to see which is more user-friendly for you.

6. Improving Traffic

Who wouldn’t want to develop their website traffic? Well, every single brand longs for it. It has everything you will need to grow your business online. Quicksprout is one such tool that can catch the nuances of your website and help you build it, optimize it, and improve your website traffic.

A digital marketing firm, in the beginning, it has now expanded to help businesses with their websites. This website provides you with a detailed structure and guides for various needs for a website holder.

If you are a beginner, you must totally check them out. QuickSprout tells you what’s good and bad about your website and provides you with suggestions to improve your traffic.

7. Creating Alluring Content

Most times, people make decisions based on their emotional gut. To stand on top and make the right sales, you need to be more appealing to your target audience.

You have to give them a reason why they should choose you over other brands. There are more emotional buyers than rational buyers in the market, and this allows you to make compelling content.

The Emotional Headline Analyzer will tell you how compelling or appealing your content headline is. Analyze your clients, segregate them as two parts – logical and emotional buyers, and then curate your content headings.

8. Setting Trends

Creating the right content to reach the right target audience is the key to ranking your website. The Internet is full of new things. There’s always some or the other new stuff popping up that goes viral.

To recreate trending and viral posts have become a thing of the present. Every brand wants to be identified for the trending hashtag or a trending challenge. With so many of such things coming up online, one can only keep a tab of a few. But worry not for there’s a tool that will help you track this.

TrendSpottr is an intelligent tool that is used by global brands and marketers, digital and PR agencies. This tool predicts the current trends and coral content in the market, thus giving you new ideas for content creation.

Major brands use this tool for crisis management, content strategy creation, influencer marketing, media planning, and market research.

9. Go Videos!

Yes, one of the most powerful types of content is video content. According to Brightcove, content impacts Millenials more to purchase products and services than text content.

As per their research, over 56% of millennials feel that video is more engaging than any other form of content. So creating compelling videos is extremely important when it comes to optimizing content for your website.

Powtoon is one of the most user-friendly websites available online that you can use to create awesome videos. Even if you do not know the basics of video creation, this tool will quickly guide you through creating the best videos ever. To be crisp, do not underestimate the power of a video even if it is a one-minute video!

There are so many ways to optimize your content for SEO. The ones mentioned above are some of the most effective ways to optimize your SEO content. There is a special emphasis on optimization as the end of the day to rank on top is every single brand and blogger’s dream. What is your favorite tool for content optimization? Let us know in the comments section below.

About the author

echoVME

echoVME, a pioneer digital media marketing organization offers world class social media services & customized training programmes for corporates, students, faculties, marketing managers, CEOs, healthcare industry etc.

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