What is ‘People Also Ask’ and How to Optimize For it?

What is People Also Ask and how to optimize for it

Table of Contents

There are many ways through which people can stand ahead of the competition. Businesses work every day to make sure they are the ‘chosen one’ amongst all other brands out there in the market. When there are so many competitors, it is only imperative that one uses the best techniques and methods to get into a customer’s list of choices. All that a customer prefers and expects is the ability to comprehend a product or service quickly.

Optimizing gives the best results.

Any brand, to stay put on the online market needs to optimize their content and website every now and then to make customers have a seamless experience. When a customer searches for an object, it is based on the ‘first thing that pops up’ on the internet that they take their choice of buying it.

Finding keywords and having related search terms are some of the best ways to understand customers. To become a leading brand, one has to be on their toes and think from a customer’s point of view. Google offers various best tools and options to do this. One of the best among them is ‘People Also Ask’.

WHAT IS ‘People Also Ask’

What is ‘People Also Ask’
What is ‘People Also Ask’

SEO has seen new techniques to make it easier for businesses to appear on top of search engines. Google offers ‘Google My Business’ to attract local customers. Similarly, SERPS is being filled with Google AdWords and other features that are helping businesses be more visible to their customers.

So, what is ‘People Also Ask’? It is nothing but a collection of alternative queries that are related to the kind of keywords that you use for your queries. It is a set of similar questions related to the search intent of a person. When the reader changes to a different question, another set of similar questions and answers emerge. This way, Google pops up different sets of questions for various search queries by the reader. This snippet is a feature that works with AI.

How to optimize for ‘People Also Ask’/ How do I get mine into ‘People Also Ask’? 

Well, it is the same as optimizing your web content. However, there are a few things that you need to keep in mind before you start working on the same. This snippet is one of the most effective features to make your brand stand on top when compared to other competitors. Here are some tips to optimize your content to get into the ‘People Also Ask’ section of Google.

1. Ideate

Brainstorm a list of characters that define your product or service at its best. Consider all that your customers might ask. Understand and define your target audience and think from their shoes.

2. Choice of words

Use superlatives and attractive words like ‘best’, ‘strongest’, ‘smart option’, ‘easy to use’, ‘easiest’, and so on. Such words will build a reader’s trust in the product. It also boosts the image of the product and the brand.

3. Find all ways

Sit and jot down all possible ways that one can ask a question related to your product. It can be as silly as possible, but it needs to be relevant. What keeps the relevancy is the nature of the questions. For example, if your product is related to clothing, you need to keep questions related to that like ‘Is XS size available?’, ‘what is the durability rating’, and so on.

4. Give the right answers

For every question you frame, it is essential to articulate the correct answers. The way the answers are structured should define how simple it is for someone to understand your product. Here are some tips for framing perfect answers for ‘People Also Ask’ snippets:

The answers that you provide should be correct and concise.

  • It should be simple and easy to understand. Complex answers might not interest readers. Generally, they expect the answers to be understood in the very first instance.
  • One major thing to remember is that your answers should be free of plagiarism. Do not copy answers from elsewhere. It should be creative and unique.
  • Keep your answers relevant to the questions you have framed. Use the right keywords and the right search words to make your solutions more relevant.
  • Keep them short. Readers these days have very little patience that they look out for only target words and keywords to see if the question answers their query. So keep your answers as short as possible but do make sure that they are complete and provide the necessary information.

If you are not relevant and less clear in the answers you provide, then it will be easier for your competitor to surpass you. Put in CTA related words like ‘reach out to us’, ‘call us for free consultation’, and so on.

Additionally, to make your answers worthwhile, add phrases like ‘We are only a call away’, ‘No extra cost on consultation’, ‘No additional charges’, ‘Zero delivery charges’, and so on. This can attract the attention of the readers and might interstate them to click more to know about your products.


It is an obvious question to ask as to where to place the queries formed. Here are a few tips that you can follow to put the content on your website

  • Add them in blog posts. You can write a blog and add these queries to them in a conversational tone.
  • Alternatively, you can also put them as a bulleted list, step-by-step instructions, snippets, and so on.
  • Add an FAQ section. One of the best things about having a blog page is to post FAQ series once in a while.

‘People Also Ask’ is a great way to connect with potential customers easily. By following the tips mentioned above, one can easily optimize their snippet to make sure their question pops up on that section of the search engine.

FAQs – What is ‘People Also Ask’ and How to Optimize For it

1) What is PAA in SEO?
People Also Ask (PAA) is a Google feature that shows relevant search results associated with the search terms of the current search. Learning how to optimize People Also Ask is vital for a good SEO strategy.
2) Why is People Also Ask important?
People Also Ask can be used to drive traffic to your site and gives your brand a boost in its visibility. Therefore, people quickly learn how to optimize People Also Ask.

3) How to research PAA questions for your targeted keyword set?
– Knowing the right PAA questions is key to knowing how to optimize People Also Ask. Take a close look at the SERPs for similar searches and look at the keywords popping up in those pages.

4) How to track People Also Ask rankings?
– You need to know how to optimize People Also Ask by tracking your rankings. Checking the rankings just requires you to pull up the SERP features filter and check the People Also Ask tab.

5) How many questions come in the People also ask section?
Initially, a People Also Ask box contains a set of four questions, but with each click on a question, two or three additional questions are added to the PAA box.



Sorav Jain

Sorav Jain is one of the leading and top-notch digital marketing influencers who kickstarted his career as an SEO specialist and became the driving force behind establishing echoVme Digital, one of the top digital marketing agencies in Chennai. At echoVme Digital, Sorav Jain works closely with his team of top-notch professionals with expertise in several domains of digital marketing, bringing the best ideas to the table with several years of experience. He founded Digital Scholar in 2019, an educational institute that offers top-notch digital marketing training for several enthusiasts

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