Facebook Advertising Masterclass
2015 is the year of Facebook ads and retargeting your customers! Are you ready for this challenge your business faces? Start by taking up Sorav Jain's Facebook Marketing Master-class and learn the nuances of building and reaching out to your community with expertise and tact. Get a hands on training on targeting your custom audience, building leads to your website, retargeting your audience, the mechanism of a Facebook advertisement, creating campaigns and more! Double your Facebook leads and build your community strategically with the help of Facebook Marketing Masster-class!.
The workshop is on 11th July, 2015 in Kolkata and on 25th July, 2015 in Delhi. For details and registration, you can talk to Rathnakar at 044-42144363 who will help you with the same!
Agenda & Course Module
Facebook Advertising Master Class Agenda
Time
Program
8.00 AM to 8.30 AM
Registration
8.30 AM to 9.00 AM
Creating Facebook Page
Participants who don’t have a Facebook Page can learn to create the same (during the registration hour) with the help of echoVME representatives – Session by Amrutha and Malavika (Social Media Team Leader and Social Media Exec @ echoVME)
9.00 AM to 9.30.00 AM
Understanding ‘Facebook in the Social Media World’
- Reach of Facebook Pages.
- Facebook Content Marketing vs. Facebook Ads
- Facebook Advertisement vs. Google Ads vs. Traditional Ads.
- Team activity
9.30 AM to 10.30 AM
Setting up and understanding objectives of Facebook Ads.
1. Growth of community.
2. Driving traffic to the website.
3. Generating Leads
4. Increasing event registration
5. Increasing installation of applications.
6. Increasing video reach and view counts.
7. Increasing engagement with your creative Facebook post.
The 6-step Approach To Facebook Advertisement
1. Picking Objectives.
2. Creating Ad Sets.
3. Choosing Target Audience
4. Bidding
5. Designing Facebook Ads
6. Evaluating
10.30 AM – 10.45 AM
Break for Tea / Coffee
10.45 AM – 12. 00 PM
Growing Your Community on Facebook
- Running ‘Increase Likes’ campaign.
Designing Facebook Ads (Image + Text)
1. Choosing the right size
2. Choosing the right images
3. Usage of colors.
4. Best practices of Like Campaign Ads
5. Placement of Ads (Timeline / Right hand side / Mobile)
6. Value and call to action in content.
7. Understanding 20% Text rule.
Fixing your Target Audience
1. Basic demographic targeting.
2. Advanced demographic targeting
3. Interest based targeting.
4. Behavioral based targeting.
5. Advanced targeting.
Bidding for Like Campaign
1. Optimize for likes
2. Cost Per Click
3. Cost Per Impression
Evaluating Like Campaign
12.00 PM – 12.30 PM
Designing of Landing Pages Integrating Conversion Pixels
What is a landing page?
10 important things in making of a landing page.
Importance of responsive landing pages.
Understanding Facebook Conversion pixels
12.30 PM - 1.15 PM
Break for lunch – chow time!
1.15 PM to 2.15 PM
Driving Traffic to Website + Tracking Conversions
- Designing of Facebook Ads for lead generation.
- Choice of images, content in images, content strategy (headline, value, call to action, link description)
- Fixing ‘Call to Action’
- Positioning your Facebook Ads
2.15 PM to 3.00 PM
Building Custom Audience Retargeting your website visitors – creative strategies. Look-alike Audience.
- Building your audience using your existing email/mail chimp / phone number of your customers / target audience
- Re-targeting your website visitors.
- Creating amazing Re-targeting strategy
- Content targeting using Re-targeting.
3.00 PM to 3.15 PM
Break for Coffee / Tea
3.15 PM to 4.00 PM
Boost Post, Facebook Offers and Facebook Ads Reporting.
- Evaluation ofads made by participants in detail.
- Generating Facebook Ads Report
4.00 PM to 5.00 PM
Using ‘Power-Editor’ for Facebook Advertisements.
- What is Power –Editor?
- How can Power -Editorhelps you place detailed ads on target audience’s timeline.
- How Power-editor can help you duplicate ad sets and ad copies with one click.
5.00 PM – 5.30 PM
Do’s and Don’ts of Facebook Ads Best and Worse practices of Facebook Ads. Evaluating Case Studies.
Things to do before the workshop:
8.00 AM to 8.30 AM
Registration
8.30 AM to 9.00 AM
Participants who don’t have a Facebook Page can learn to create the same (during the registration hour) with the help of echoVME representatives – Session by Amrutha and Malavika (Social Media Team Leader and Social Media Exec @ echoVME)
9.00 AM to 9.30.00 AM
- Reach of Facebook Pages.
- Facebook Content Marketing vs. Facebook Ads
- Facebook Advertisement vs. Google Ads vs. Traditional Ads.
- Team activity
9.30 AM to 10.30 AM
1. Growth of community.
2. Driving traffic to the website.
3. Generating Leads
4. Increasing event registration
5. Increasing installation of applications.
6. Increasing video reach and view counts.
7. Increasing engagement with your creative Facebook post.
1. Picking Objectives.
2. Creating Ad Sets.
3. Choosing Target Audience
4. Bidding
5. Designing Facebook Ads
6. Evaluating
10.30 AM – 10.45 AM
Break for Tea / Coffee
10.45 AM – 12. 00 PM
- Running ‘Increase Likes’ campaign.
1. Choosing the right size
2. Choosing the right images
3. Usage of colors.
4. Best practices of Like Campaign Ads
5. Placement of Ads (Timeline / Right hand side / Mobile)
6. Value and call to action in content.
7. Understanding 20% Text rule.
Fixing your Target Audience
1. Basic demographic targeting.
2. Advanced demographic targeting
3. Interest based targeting.
4. Behavioral based targeting.
5. Advanced targeting.
Bidding for Like Campaign
1. Optimize for likes
2. Cost Per Click
3. Cost Per Impression
Evaluating Like Campaign
12.00 PM – 12.30 PM
What is a landing page? 10 important things in making of a landing page. Importance of responsive landing pages. Understanding Facebook Conversion pixels
12.30 PM - 1.15 PM
Break for lunch – chow time!
1.15 PM to 2.15 PM
- Designing of Facebook Ads for lead generation.
- Choice of images, content in images, content strategy (headline, value, call to action, link description)
- Fixing ‘Call to Action’
- Positioning your Facebook Ads
2.15 PM to 3.00 PM
- Building your audience using your existing email/mail chimp / phone number of your customers / target audience
- Re-targeting your website visitors.
- Creating amazing Re-targeting strategy
- Content targeting using Re-targeting.
3.00 PM to 3.15 PM
Break for Coffee / Tea
3.15 PM to 4.00 PM
- Evaluation ofads made by participants in detail.
- Generating Facebook Ads Report
4.00 PM to 5.00 PM
- What is Power –Editor?
- How can Power -Editorhelps you place detailed ads on target audience’s timeline.
- How Power-editor can help you duplicate ad sets and ad copies with one click.
5.00 PM – 5.30 PM
Do’s and Don’ts of Facebook Ads Best and Worse practices of Facebook Ads. Evaluating Case Studies.
1. Create a Facebook account and Facebook page if you don’t have one. (Mandate)
2. It would be best if you create a landing page for lead generation. (Optional)
3. Carry your credit card to get started with Facebook ads. (Optional)
4. Carry your laptop (mandate)
5. Carry your Wifi dongle (in-case the Wifi in the hotel doesn’t work well)
6. Please download Google Chrome browser on your laptop (mandate)
About Trainer
Sorav Jain - Thinker in chief at echoVME
Sorav Jain is a young innovator and a budding entrepreneur qualified with a masters in International Marketing Management from Leeds University and a proud alumnus of Loyola college,Chennai. He began his career at the age of 17 as an SEO executive and freelance content writer. He was accorded with the Best Market Research Presentation Award, Leadership Award, Class Champion 08 and won many other accolades from Leeds University Business School.
After his Masters, the professional world embraced him and his skills showcased effectively in CMO Axis as Marketing Program Specialist and Online Marketing Head. In this course of time, Sorav consulted top IT companies and leading e-commerce portals of India, designing and executing their Social Media Marketing campaign.
Sorav spearheads echoVME, a self-funded organization which aims at delivering world class Social Media Marketing skills and expertise. echoVME reached its zenith when it was recognized as 'The Best Social Media Agency of 2013′ by CMO Asia. Acclaimed organizations like Bosch India, Apollo White Dental, Amrutanjan, Ramco Systems, Cashkaro.com, Infinitheism, Ticketgoose.com are part of Echovme's esteemed client list.
Sorav who is a high spirited young individual was acknowledged by Global Youth Marketing Forum as the 'Top 25 Social Media Professionals of India' in 2013. With knowledge sharing being his prime career goal, he has delivered insightful lectures at Confederation of Indian Industry, NASSCOM, TiE Chennai, TiE Coimbatore, National Entrepreneurship Network, IIM – Kozhikode, LIBA, GLIM, US Consuate Chennai and at various other prestigious institutes. An accomplished trainer by himself, Sorav teaches Social Media Marketing and Personal Branding subjects at Madras Advertising Club. He also heads the Social Media Club at Chennai, bringing Chennai's best minds together. In due course he has trained 3000+ professionals by hosting 100+ workshops across India and Sri Lanka, and trained several employees at 2020 Media, MSL India, Times Internet and many other PR, digital and advertising agencies.
The recent release of his book, "Social Media for Business" was like an icing on the cake. This book enlightens the reader on aspects related to social media philosophy and various challenges and opportunities for Indian brands to be an authentic brand in social media. His book went viral amongst the social media fanatics and is a big hit! Needless to say, he is currently working on his next book, a sequel that will be devoted to Facebook Business Ecosystem. He also writes for the Social Media column of famous tech magazine of Srilanka apart from consulting Personal Branding Company of Spain with their technical and social media needs.
Sorav has organized India Search and Social Summit in 2010, International Social Media Marketing Summit in 2012 and echoVME's Digital Marketing Summit 2015. His views are recorded in his blog: soravjain.com. A well-known face wherever he goes, Sorav is born with socializing skills which he strengthens and revitalizes every second with passion!
Call Office: +91-44-42144363, Rathnakar: +91-9791135918 for free enquiry.
Industries We Serve
Provided customized Digital Marketing Training for a varied corporate sectors
- Healthcare
- SEO
- Internet networks
- Startups
- Philosophy centers
- NGO's
- Management Institutes
Whom We Serve
- Entrepreneurs
- Sales &Business Development Professionals
- Advertising & Marketing Professionals
- Brand Managers & Media Planners
- CXOs
- Digital Marketing (SEO, PPC, Social Media) Executives
- Web Strategists
- Product Managers
- Management & Marketing Students
Call Office: +91-44-42144363, Rathnakar: +91-9791135918 for free enquiry.
Venue & Registration Details
Date:
Will be scheduled soon
Venue:
Yet to finalize
Draw a Cheque in Favor to "echoVME"
echoVME
Old No 74 / New No 70,
Near To V K Hospital,
Dr Alagappa Road,
Purasawalkam,
Chennai - 600 084.
echoVME
A/C number: 912020020489018
IFS CODE: UTIB0000189
Bank: Axis Bank
Branch: Purasavakkam
Will be updated soon
Testimonials
I would gladly recommend this workshop to those who wants to leverage all marketing tools at their hands (with the limited or no budget at their disposal). It is important for founders and CMOs to attend the same in order to prepare a comprehensive integrated marketing plan (and link it with your sales goals) - and learn more about what is available in the online/SocNet space.
- Mr. Pravin Sekhar, Creator in Chief, Krea.In
Two days training was mind boggling.,great speakers.,hands on training.,learned about various SM tools.,MUST ATTEND session for all.,As a Mgmt Consultant, I started advising clients, most of them in who are in SME space, to attend these sessions and apply the same for better business applications
-Ms. Rama Venugopal , Executive Director, Value Added Corporate Services P Ltd
It was a really great training with a lot of interaction group had a fantastic cross section of people. The content appealed to both newbies and seasoned users. Also a lot of new concepts and ideas were demoed by Sorav who has taken a lot of pains to deliver the same. Waiting now for the next one
- Mr. Sampath Iyengar, CEO, Sam 7 Computers & Networks
It was a great workshop. Lots of learnings in just 1 day. Liked Sorav's hands-on approach, as well as case studies.
- Shashi Bhushan, Healthcare Startup Entrepreneur
Sorav, you did a good job. It was a very good introduction to facebook marketing.
-Koushik Varaghur, Managing Director, Chariots World Tour Ltd.
Sorav was extremely patient with his audience, more so because it was real time implementation of the learnings and lot of time was consumed and questions were asked to him. He was fantastic in helping each one out and teaching us whole lot of new stuff we did not know.
-Sulakshana Mehrotra,Account Director - 2020MSL Delhi.