SEO

When a patient experiences a sudden toothache or a broken crown, they don’t wait for a friend’s recommendation; they reach for their phone. They need a solution immediately, and they will almost always book with one of the first three…

The days of word-of-mouth being a clinic’s primary way for patients to find your clinic are fading. Today, the patient journey begins with a search bar: ‘dermatologist near me’ or ‘best paediatrician in [city]’. In this landscape, visibility is the…

Key Highlights 1. Blue links in SEO are no longer working the best. AI Overviews, answer panels, and LLM tools are answering queries before users ever click. 2. LLM SEO is now a real discipline. Getting cited by ChatGPT, Gemini,…